Negative Long term Effects of Advertising - 1475 Words

Advertisements are a way to promote sales of a product or service through visual communication. Magazine covers, advertisements or any publication embed a set of ideologies. O’Shaughnessy and Standler describe ideologies as â€Å"sets of social values, ideas, beliefs, feelings and representations by which people collectively make sense of the world they live in† (2012; 174). Ideologies try to â€Å"manipulate people into buying a way of life as well as goods† (Dyer, 1982:5). Adverts such as the Pravda vodka example above, which appeared in the January 2014 issue of GLAMOUR magazine add relevance to a product whether it’s a certain trend, desire or mutual value in order for the product to become a highly favoured commodity. Glamour magazine is popular amoungst young women of all races who are middle class citizens. This specific advert was used to introduce Pravda’s new vodka range aimed at women. It communicates ideologies of feminism, class, leisu re, night life and enjoyment. The purpose of this essay is to use semiology to analyse the attached article. The Advertiser, â€Å"should do more than just label or identify the product; it should also bring flattering associations to mind, associations which will help to sell it.†(Dyer, 1982:141) and that is where semiology comes into play. Semiology is the study of signs and sign systems (O’Shaughnessy Standler, 2012). The history of semiology is further explained and the main cause of intercession: Semiology originated at the end of theShow MoreRelatedMudslinging s Dampening Effect On American Democracy Essay1428 Words   |  6 PagesSharvil Patel Mrs. Haga Humanities 9 November 2016 Mudslinging’s Dampening Effect on American Democracy The 2010 Supreme Court case, Citizens United v. Federal Election Commission, created national discord with a new discourse over money’s role in politics; in the 5-4 verdict, the Supreme Court affirmed the 1976 Buckley v. 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We need to change our views of advertising and fully recognize its powerful and collective effects. Focus groups and other forms of testing have proven that the majority of ads are useless and unsuccessful. â€Å"It’s been estimated that 80 to 85 percent of all advertising is neither consciously seen or remembered by the consuming public,† yet it is still in our brains. Nonetheless, there is a direct connection between an individual’s exposure to advertising and their productRead MoreAdvertising: the Good and Bad Essay1187 Words   |  5 PagesAdvertising is a persuasive communication attempt to change or reinforce ones prior attitude that is predictable of future behavior. We are not born with the attitudes for which we hold toward various things in our environment. Instead, we learn our feelings of favo rability or unfavorability through information about the object through advertising or direct experience with the object, or some combination of the two. 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